Switch to mobile coupons! campaign.
It really broadens our experience when our clients modernise their image. One such project was with DM: we communicated the launch of their DM APP. We had a pop-up event with a special city-light poster in front of the Westend Shopping Centre, and we shot a creative video with an illusionist to encourage the audience to switch to the new DM APP. The campaign had outstanding results in terms of app downloads.
